Blog#6: My favorite brand

Hello, I'm Tomohiko Ebashi. Today, I would like to introduce the brand that I personally like: Nintendo. This company is perhaps one of the most famous brand in the video-game industry, but only a portion of people knows its history.

Nintendo Corporation was founded in 1889 by a businessman, Fusajiro Yamauchi, as a maker of hana-fuda (a traditional Japanese card game). Three years later, the company started producing the first playing cards in Japan, which led to their success of producing the plastic type in 1953. After all the success, the company was renamed "Nintendo co." from the original "Maru-fuku co."
The world-famous "Family-Computer" and "Gameboy" both came out in the 80's, which created huge excitement among people. Nintendo's gaming system still attracts many people with recent consoles that are sophisticated and fresh.

The reason why I like this company is mainly because they are doing a very strategic management. If I take Wii for example, it is concentrated on the simplicity of the softwares in order to attract the customers of any age groups. On the other hand, there is one company which failed in competing with the console, due to concentrating on high quality softwares with a sharp graphic. Therefore, Nintendo runs its business with a wide point of view, which attracts customers of any age groups who purchase the product as leisure, not as a serious hobby.

By the way, I was so surprised when Nintendo announced about a new console coming out in end of the year! Have you ever heard of Wii-U??

For more informations, you can go to this site (Nintendo official web-site)
If you are interested in Wii-U, check out this link. It's very futuristic!